How to make a campaign go viral internationally in 4 days

idea (1)@2x

Creation of the Pause for Peace campaign, on the occasion of the murders that thousands of Christians were suffering in the Middle East, in the days preceding the final of the 2014 World Cup in Brazil. The campaign was activated on a Thursday afternoon and the day of the final was Sunday.

What was done?


Digital strategy.


Image development.


Campaign management.



It consolidated its position as the campaign with the greatest reach on this social network in Spanish in 2014. Thousands of people from all five continents joined this campaign.


Pope Francis joined the campaign with a minute's silence during the Angelus on Sunday morning, the day of the World Cup final in Brazil.

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