The values of sport captured in a photograph
How to reach a very specific audience through digital channels in a short period of time without advertising.
International contest promoted by FC Barcelona and Aigües de Barcelona, which sought to project values in sport through photography. This contest was aimed only at professional photographers accredited in the international media.
What was done?
Creation of the
digital strategy
Development of the
digital identity
Capture of
potential profiles
Facebook
Through the Facebook interest groups, a strategy of approaching potential profiles of the professional photography sector was carried out, and it was also possible to reach museums, associations and federations of photographers at an international level, with the aim of publicizing this first edition of the awards.
Twitter
Through the Audiense platform, an outreach campaign was developed to reach out to accredited professional photographers with profiles on Twitter or Instagram.
Instagram
In this social network, the creation of attractive content was decisive, even with a reduced volume of images by FC Barcelona, since we were in front of the 1st edition of the FCB Photo Awards.
46.050 K
People reached
1.550 K
Followers
238.250 K
Prints
Conclusions
International general media as well as the sector media echoed this first edition, and professional photographers learned of the existence of this contest thanks to the digital communication carried out through Twitter, Facebook and Instagram.