The creation and positioning of a reference brand
The UOC aligned with Jesuïtes to create this new brand and offer online VET courses, backed by the track record of both brands in the training and education of academic and professional profiles.
What was done?
Creation of the strategy
of the new brand
Development of the new
digital identity FP UOC
Positioning in one year
as a leader in online VET
Facebook
A high level of engagement was achieved already in the first six months. From the sixth month on, several social ads campaigns were carried out with the FP UOC Jesüites courses.
Twitter
List building campaign that allowed the company to establish itself as a benchmark in online VET through Twitter.
1.200
New followers
(July 2016 - February 2017)
+100.000
Impressions during
March 2017
+50%
Engagement
and conversion rate
Blog en
Content creation around brand territories. This was one of the platforms through which many leads were obtained, and thanks to the meticulous SEO work with the Yoast tool.